Persona has released the next version of its unified identity platform, which will assist businesses in mitigating online fraud and meeting ever-changing compliance standards. The new Persona platform unifies, centralizes, and orchestrates all disparate systems and identity operations under a single infrastructure.
Rick Song, CEO of Persona commented, “With rising fraud rates and tightening regulation, organizations need to ensure the people and businesses they work with are who they say they are. But the way businesses manage and verify their customers’ identities today is purely transactional. This is because identity is ever-evolving and incredibly resource-intensive to manage. No use case is created equal. The rigor necessary for a company to verify one user might drastically differ from another due to a number of factors, including transaction risk, location, and associated regulations. And applying a one-size-fits-all approach leads to high failure rates and frustrated customers.”
Leading companies, such as Square, Gusto, Revel, Toast, Coursera, and Dapper Labs, use Persona to adapt to evolving fraud techniques and regulatory compliance requirements, all while providing a frictionless experience for customers.
Personas’ configurable building blocks enable organizations to tailor and streamline each stage of their unique identity processes. A robust and fully automated suite of international verification tools, such as database, documentary, biometric, digital ID, and behavioral signals, is included in the solutions.
Based on real-time signals, the dynamic risk assessment engine can tailor how businesses collect and verify the information. A fully customizable investigation center that can be tailored and optimized for the internal review processes of each team. A versatile no-code identity process automation builder capable of ingesting data, automating complex decisions, and initiating actions. Link analysis and fraud investigation tool called Graph uncovers hidden fraud rings and spots fresh fraud patterns.
Persona’s products can be used independently or in conjunction with one another, allowing businesses to create their ideal solution for any use case. Persona’s newest solutions, Graph, and Marketplace, demonstrate how Persona’s building blocks seamlessly collaborate to power all identity operations from end to end in one place.