RingCentral, a renowned provider of global enterprise cloud communications, video meetings, collaboration, and contact center, released new capabilities across its business cloud phone system and its unified business communications platform to assist businesses of all sizes in realizing cost-saving business advantages. These new capabilities will assist customers in automating repetitive tasks, reducing app switching, and creating custom workflows to address specific business needs.

“Core to successfully enabling hybrid work is providing your people with the right communications and collaboration tools when and where they need them. At RingCentral, we’re focused on delivering the best connected experiences across the varying working styles, locations, and technologies to reduce operational inefficiencies and enable people to effortlessly connect with customers, teams, and everyone in between”, said Kira Makagon, chief innovation officer at RingCentral.

RingCentral’s open platform boosts HubSpot and Salesforce to help sales teams operate at their best. With the improvements to RingCentral’s Salesforce interface, reps can quickly click numbers to send an SMS and make a warm transfer. A warm transfer enables representatives to speak with the transfer recipient first to provide important background and make sure the contact is fruitful. Furthermore, now sales teams can also use voicemail, fax, and SMS features within HubSpot, as well as send and view SMS messages. Reps can also quickly text clients from HubSpot to confirm and remind them of their meetings.

The SMS features for both HubSpot and Salesforce are now accessible in the US and Canada.

The new capabilities include:

Personal call forwarding: When taking a break or going on vacation, users can just click to forward business calls to a different extension, voicemail, or shared line.

Auto-dialer to expedite services and dialing: As soon as users unhook the phone, they can dial pre-programmed numbers. For instance, dialling the security office, concierge, the front desk or the emergency reaction team automatically.

Line seizure for emergency services: It can lock down all phone lines at specific locations right away so that people can only call or receive calls from the emergency services’ designated phone number.

Self-service onboarding and support: Users can access comprehensive instructional videos, documentation, feature summaries, assistance and support through the self-service resources offered by the Resource Center tool integrated into the RingCentral app.

Actionable insights from call behavior from the tools of your choice: Industry-leading business insights from RingCentral are currently accessible via APIs in a public beta. In order to increase productivity, proactively identify staffing shortages, and other things, teams are better equipped to assess performance across call queues, user groups, and individuals with deeper insights.