The Media Ratings Terminal (MRT) app for Slack was made available by Pixalate and can be found in the Slack App Directory. As Pixalate aims to even up privacy, ad fraud, and compliance insights, the Media Ratings Terminal (MRT) app delivers ad fraud data directly to Slack. Apart from privacy ad fraud, and compliance ratings, MRT brings insights throughout mobile and CTV apps as well as websites through Amazon, Roku, Google and Apple app stores.  

Jason Dias, Pixalate’s VP of Engineering, stated, “The MRT for Slack is our latest addition to increase accessibility of key data points around ad fraud and privacy compliance in the advertising supply chain. Bringing MRT data points into everyday conversations in Slack makes identifying, following, and troubleshooting issues easier for all types of teams.” 

The release of the latest app for Slack is another step taken by Pixalate to increase access of fraud and privacy compliance risk data as well as boost transparency in the ad tech space. This step follows the latest releases of the Ad Trust & Safety API Suite and COPPA Compliance Technology of Pixalate to discover child-directed mobile apps throughout the Apple App and Google App Stores. 

With the help of the app, users can quickly search for any app name, ID, or website address within their Slack workspace. Additionally, it has a summary Home tab for the user’s MRT Watchlist, which provides a quick view of data points for the applications and websites they have chosen to follow. Users may easily edit their lists via the “Follow” and “Unfollow” buttons in the Slack app. The app also incorporates conversations related to the MRT and opens links in a channel to deliver important data points when accessible. This provides immediate access for ad buyers, publishers, privacy regulators, and other parties to watch over apps and domains.