Okta Customer Identity Cloud an easy and configurable customer identity solution was launched by Okta, the industry’s top independent identity provider, to assist businesses to balance security, privacy, and user experience for their consumers. A better user experience, lower risk, and higher developer productivity make it feasible to accelerate growth with two distinct use cases for consumer apps and SaaS apps, as well as various product advances for modern app builders. Okta’s mission to enable everyone to freely access any technology while maintaining their dedication to innovation is furthered through the Auth0 technology known as Okta Customer Identity Cloud.
“Every digital experience starts with customer identity, whether you’re in the public sector, or selling pizza,” said Eugenio Pace, President of Customer Identity at Okta. “Conventional wisdom tells us that you can make an application super secure, but very inconvenient to use. Or you can make it super convenient but at the cost of security or privacy. This is a false choice. Okta’s Customer Identity Cloud, powered by Auth0, makes it possible to improve the overall experience and keep customers secure at the same time, all while enabling app builders to focus on what is most important innovating for their customers.”
“At TripActions, we’re building the best all-in-one travel, corporate card, and expense management solution that has revolutionized business travel,” said Kim Huffman, Chief Information Officer at TripActions. “Okta’s Customer Identity Cloud has been critical to our success as we continue to scale and grow globally. It enables an easy, frictionless, and secure experience that’s vital to our customers.”
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